This is because contrary to claims that there are about 40 million Twitter users, findings have shown that there are just 3.05 million potential audience that Twitter reports can be reached with adverts on the platform. The implication of this is that Twitter’s penetration in the country is still very low compared to other platforms. Analytically, it equally means that it is unlikely that these 3.05 million adverts audience would also be impacted by the American company. xxMEANWHILE, the Twitter ban in Nigeria has entered its 40th day, with accruable losses to the country now in excess of about N96 billion. x“Although VPN allows businesses to stay online, you can’t trust or accurately measure performance since the data is skewed from the location changes,” she said.

Source: The Guardian July 15, 2021 04:41 UTC